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Marketizing Healthcare: Reversing Market Failures & 寻租

了解医疗保健领域的竞争如何带来更好的结果,以及数字化颠覆如何撼动该行业。

marketizing healthcare by Canton & Company

Market Failure

In his textbook, “The Economics of Health Reconsidered,” the economist Thomas Rice argues that economic theory provides no support for the belief that competition in healthcare will lead to superior social outcomes. In other words, what Dr. Rice is saying is that competitive markets, comprised of all attributes we take for granted in the supermajority of our lives, can’t be considered as a solution to solve our sub-optimal system in the U.S. Since the first time I picked up that book as a faculty member at Johns Hopkins in the early aught years, it has rubbed me the wrong way – that Rice had the audacity to not only suggest that markets wouldn’t work in healthcare, but that markets had been tried and failed! 

So, I was elated when just last week, as I was cleaning out my office, I found a piece written in December 2016 by Dale Steinreich, titled, “Has ‘Market Failure’ Caused High Health-Care Prices?”. In the opening, Steinreich states, “It seems surreal to read journalists attributing the economic pathologies of U.S. healthcare to market failure.” Yes, I said to myself, he is dead on! As I read on, I found much to agree with. My favorite section was titled, “[Healthcare] An Industry of Rent Seekers” – outlining what I have long believed – there are powerful status-quo lovers in the industry, that despite feigning discontent and a desire to improve things, love the powerful position they are in and want to keep things largely the way they are. Hence, among the most powerful industry lobbies in the world are those that feed on the healthcare industry teat.  I don’t see hospitals, of their own accord, cannibalizing themselves to drive more optimal results for consumers, do you? 

Key Takeaways

My biggest takeaways from Steinreich’s piece include important lessons for those of us that believe exposing industry actors to market force is the only logical way to address high prices, exorbitant spending growth, inherent conflicts of interest, marginal results, and consumers as a sideshow. They include:  

  • His accurate description of our current funding system as one of “healthcare financing” vs. “health insurance” – in no other context is insurance purchased to cover events that are preventive, predictable or of minimal financial benefit. Despite the recent push to shift more costs to consumers through higher deductibles and co-pays, we need to create incentives and products that provide true insurance coverage, pulling resources to cover uncertain high-cost, low-frequency events. 
  • The industry of rent seekers has actually been created by excessive regulation. This regulation has not only spawned enormously powerful special-interest groups like the American Hospital Association (AHA), Pharmaceutical Research and Manufacturers of America (PhRMA), America’s Health Insurance Plans (AHIP), American Association of Retired Persons (AARP), and on, and on; but an entire industry of policy makers, consultants, lobbyists, and advisors that make their living shaping the regulation to favor the incumbents. There are entrenched “corporate-state industry” actors that desire increasingly excessive crony-capitalism – collusion between the regulator and the rent-seekers. 
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Navigating the Shift

With all that is happening in Washington, all the noise, one wonders, “Where do we go from here.” I am hopeful because I think that the political dance in D.C. is a red herring. The market is happening to healthcare – finally. 

The policymakers running entitlement programs are in a death spiral and private markets are the only way out (without spending even more tax money on healthcare). The garage movement – entrepreneurs, the “digital disruptors,” is coming to healthcare, seeing a pre-industrial, labor-intensive mess where they can extract the rent and turn it into value. Finally, consumers, for a variety of reasons, are becoming more engaged. We are witnessing the marketizing of healthcare. 

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Don McDaniel

Don McDaniel

CEO | Healthcare visionary, master health economist, serial entrepreneur, and lover of a good debate

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